Blog

How To Present A Fireside Chat In 4 Easy Lessons

FDR-December-24-1943
 By Jerry Weissman   March 21, 2016

This blog was originally published on Forbes as How To Present A Fireside Chat In Four Easy Lessons on Sunday, March 20, 2016.

In case you haven’t heard, presentations delivered standing behind a lectern are out and fireside chats are in. (more…)

Read more

Marco Rubio, The Presenter, Version 4.0

marco rubio the presenter
 By Jerry Weissman   March 16, 2016

This blog was originally published on Forbes as Marco Rubio, The Presenter, Version 4.0 on Friday, March 11, 2016.

Thirty-four minutes into the 12th Republican debate last night, Donald Trump said, “So far, I cannot believe how civil it’s been up here!” (more…)

Read more

Dubya Disses Donald Without Mentioning His Name

dubya
 By Jerry Weissman   February 17, 2016

This blog was originally published on Forbes as Dubya Disses Donald Without Mentioning His Name on Tuesday, February 16, 2016.

For the first time in the seven years since he left office, George W. Bush returned to the campaign trail yesterday, undoubtedly prompted by the difficult sight of seeing his brother, Jeb, struggle in his campaign to become the Republican candidate for president. (more…)

Read more

Marco’s Mantra Backfires

24568349436_93351d08fb_z
 By Jerry Weissman   February 11, 2016

This blog was originally published on Forbes as Marco’s Mantra Backfires on Wednesday, February 10, 2016.

The Greeks had a word for it: anaphora, or the repetition of a word or set of words or phrases in a speech to create emphasis. (more…)

Read more

Clinton And Sanders (Almost) Victory Speeches

bernie clinton
 By Jerry Weissman   February 3, 2016

This blog was originally published on Forbes as Clinton And Sanders (Almost) Victory Speeches on Tuesday, February 2, 2016.

“Fake it til you make it!” is a phrase often attributed to recovering Alcoholics Anonymous, but it came roaring to mind last night watching the television networks broadcasts of the results of the Iowa Caucuses. (more…)

Read more

Cruz Forces A Rare Concession From Trump

Cruz
 By Jerry Weissman   January 17, 2016

This blog was originally published on Forbes as Cruz Forces A Rare Concession From Trump on Saturday, January 16, 2016.

Two days after their heated exchange during last week’s Republican presidential debate, the sparks are still flying between Donald Trump and Ted Cruz. (more…)

Read more

Obama Evokes Socrates In His SOTU

Socrates
 By Jerry Weissman   January 14, 2016

This blog was originally published on Forbes as Obama Evokes Socrates In His SOTU on Wednesday, January 13, 2016.

For his seventh and final State of the Union Address last night, President Obama broke the tradition of his predecessors—and even his own (more…)

Read more

Obama Breaks His Own Mold With His Speech On Gun Reform

M&R Photography
 By Jerry Weissman   January 7, 2016

This blog was originally published on Forbes as Obama Breaks His Own Mold With His Speech On Gun Reform on Wednesday, January 6, 2016.

After having ridden to his first term in office on the engine of his fiery rhetoric, President Barack Obama proceeded to spend the next seven years being criticized—by supporters as well as opponents (more…)

Read more

GOP Fear And Loathing In Las Vegas

The amazing fountains at night at the Bellagio Hotel & Casino. Located in Las Vegas, Nevada.
 By Jerry Weissman   December 17, 2015

This blog was originally published on Forbes as GOP Fear And Loathing In Las Vegas on Wednesday, December 16, 2015.

Fifteen minutes before the leading candidates for the Republican presidential nomination took the stage of the Venetian Hotel in Las Vegas last night, comedian Andy Borowitz sent out one of his satirical online blogs, this one titled, “Chilling Video Terrifies Nation.” (more…)

Read more

The Single Most Important Factor For Persuasion

persuasion
 By Jerry Weissman   December 9, 2015

This blog was originally published on Forbes as The Single Most Important Factor For Persuasion on Tuesday, December 8, 2015.

An indisputable fact of life in every company, every industry, every vertical, every geography, is that sales people sell features when they should be selling benefits instead. (more…)

Read more