Resources

Made to Stick: Why Some Ideas Survice and Others Die..
by Chip Heath and Dan Heath .

In this indispensable guide, we discover that “sticky” messages of all kinds—from the infamous “organ theft ring” hoax to a coach’s lessons on sportsmanship to a product vision statement from Sony—draw their power from the same six traits.

The Art of the Start : The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy Kawasaki

This book is a weapon of mass construction. My goal was to provide the definitive guide for anyone starting anything. It builds upon my experience as an evangelist, entrepreneur, and most recently, as a venture capitalist who found, fixed, and funded startups.

Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices that Matter)
by Garr Reynolds

Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Between Trapezes: Flying Into a New Life with the Greatest of Ease
by Gail Blanke

Unlike other books that concentrate solely on surviving career or other life transitions, Between Trapezes exhorts us all to reject the routine and predictable in favor of the adventurous and the serendipitous. With exercises and motivating tales of real people from all walks of life who summoned the courage to welcome a new start and create a whole new self. Gail Blanke demonstrates that the real thrill in life is not in the landing; it’s in the flying.  And she reminds us that the greatest flyers and always the greatest fallers. No one ever reaches those dizzying heights without taking a few plunges!

The Marketing Playbook
by John Zagula and Rich Tong

FIVE BATTLE TESTED PLAYS FOR CAPTURING AND KEEPING THE LEAD IN ANY MARKET

Just like a great sports coach with a well-designed playbook, managers who read this book will have the tools, tips, and tricks they need to leapfrog market research, craft a smart strategy, motivate their team, and start scoring major points against the opposition.

From Portfolio, publishers of Seth Godin, Sergio Zyman, Geoffrey Moore and many other best selling business authors.

The New Normal
by Roger McNamee

Nothing in today's world is constant -- from the stock market, to forces that threaten our personal and professional security, to the technology that eliminates the line between our professional and private lives. Silicon Valley visionary Roger McNamee offers an original and provocative take on our era in THE NEW NORMAL: Great Opportunities In a Time of Great Risk

Think Big, Act Small
by Jason Jennings

Is it possible for a company to grow its revenues and profits by ten percent or more, for at least ten consecutive years, not counting acquisitions? That’s an incredibly high bar for growth and profitability; one that 99.99% of American companies can’t meet, including the famous ones that routinely land on magazine covers.

Jason Jennings and his research team screened more than 72,000 companies to identify the only firms that have delivered such stellar performance for a full decade or more, despite the ups and downs of the economy. And as revealed in the new book, these superstars have a lot in common, despite their wide range of industries, including software, food services, medical supplies and sporting goods.

Why Do I Love These People? : Honest and Amazing Stories of Real Families
by Po Bronson

We all have an imaginary definition of a great family. We imagine what it would be like to belong to such a family. No fights over the holidays. No getting on one another’s nerves. Respect for individual identity. Mutual support, without being intrusive. So many people believe they are disqualified from having a better family experience, primarily because they compare their own family with the mythic ideal, and their reality falls short. Is that a fair standard to judge against?

In the pages of Why Do I Love These People?, Po Bronson takes us on an extraordinary journey.

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