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ENDORSEMENTS |
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Presenting to Win: The Art of Telling Your Story
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Everything must communicate Aha!s’ has been my cry in marketing for 30 years. What you say and don't say, what you do and don't do, it all says something. Now Jerry finally gives all of us the answer on the how to communicate effectively. Thanks, Jerry, the business world really needs this book.
Sergio Zyman
former Chief Marketing Officer, Coca-Cola, Chairman and Founder of ZMG, and author of Renovate Before You Innovate, The End of Marketing As We Know It, Building Brandwidth, and The End of Advertising As We Know It, and Chairman and Founder of Zyman Group
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The Power Presenter
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As an executive communication coach, Jerry Weissman has taught me and many others that great communication skills are not hereditary, but can be learned. Jerry's series of books makes his profound ideas accessible to every reader. This book, The Power Presenter, is an excellent exposition into what makes a great communicator, and how to become one, starting from the inside. Using the very persuasion techniques it teaches, this book applies plain language, fun examples, and convincing demonstrations to lead the reader to absorb and internalize the concepts, and gain the skills and confidence to truly become a power presenter.
Kai-fu Lee
Vice President, Google Inc.; President, Greater China
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In the Line of Fire: How to Handle Tough Questions...When it Counts
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In my role at Cisco Systems, I am confronted with challenging questions from customers, government leaders, press, and analysts on a daily basis. The techniques used in this book, In the Line of Fire, are spot on; providing straightforward ways to be on the offense in all communications situations.
Sue Bostrom,
SVP, Internet Business Solutions Group and Worldwide Government Affairs, Cisco Systems, Inc.
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Jerry’s technique is both masterful and universal because it finds common ground between audience and speaker...all with a very simple principle: truth. |
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Pierre Omidyar
Founder |
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