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Presenting to Win: The Art of Telling Your Story


I've taken the training. If you pay attention to what Jerry Weissman tells you (and it's hard not to), you'll be a measurably better public speaker. And that leads directly to success.
Stewart Alsop
(former) Fortune columnist and Venture Partner, New Enterprise Associates


Building a great company takes many years. Ruining its prospects can take less than an hour. Presenting to Win will let you tell the
story right.
Alex Balkanski,
General Partner, Benchmark Capital


Read this book and get a Masters Degree in effective communications in one afternoon. The executive teams that we have invested with have used Weissman's communication techniques to dramatically improve team productivity and shareholder value. The most effective approach to communication skills that I have seen in 34 years of investing in and working with superior growth companies.
David F. Bellet,
Chairman, Crown Advisors International Ltd.


Clear, concise, and high-impact communications are necessary for every business executive in today’s high-speed world. Jerry Weissman provides leaders with simple tools they can draw on quickly in order to maximize the return on all of their communications efforts.
Sue Bostrom,
SVP, Internet Business Solutions Group and Worldwide Government Affairs, Cisco Systems, Inc.


Jerry Weissman is an expert in helping leading technology executives improve the clarity and substance of their communication. Jerry does an excellent job of giving sound recommendations that will lead to better communications and leadership.
James W. Breyer,
General Partner, Accel Partners


Jerry transformed my presentation skills by helping me think of the WIIFY and Aha! factor, and this helped me take my company public in 1998. Today, through this book, you can acquire the same skills on 'how to present to win' for a fraction of what it cost us to learn from Jerry. It is a must for professional success.
K. B. Chandrasekhar,
Founder, Exodus Communications, and CEO, Jamcracker, Inc.


Jerry Weissman's approach is light years ahead of the rest of the world. My guess is that Presenting to Win will become a classic within its genre. Great job!
Thomas M. Claflin II,
Chairman, Claflin Capital Management, a Boston-based venture capital firm


Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It's loaded with easy actions and real examples that really work. I've used them. I know.
Scott Cook
Founding CEO, Intuit


Inspiring leaders must possess great communication skills. They are one of the essential ingredients used to mobilize followers and move nations and markets. This book tells readers how to develop those skills.
Bill Davidow
Founding Partner, Mohr, Davidow Ventures and author of Marketing High Technology, Total Customer Service and The Virtual Corporation


During one of the most important periods of my career, Jerry used the concepts in Presenting to Win to prepare me and my team for the EarthLink IPO road show. He helped us hone our message so that it could be crisply communicated to our audience, and in the process, we gained a better understanding our own strategy than ever before. Jerry teaches you how to tell a story, which is more critical to success than most people think.
Sky Dayton,
Founder, EarthLink and Boingo Wireless, and the CEO of Helio


Jerry’s classic is the definitive encapsulation of a true ‘maestro’ playing his ‘A’ game. His techniques were an absolutely critical success factor in Luminous raising $80mm in one of the toughest market environments I’ve ever seen. There isn’t a successful entrepreneur I know who won’t benefit from leveraging his persuasive, maximum-impact presentation principles.
Dixon R. Doll
Founder and Managing General Partner, Doll Capital Management


Young entrepreneurs with deep domain knowledge are frequently unable to organize and present their vision, or their company's story, in an orderly, crisp and compelling fashion. Jerry Weissman has armed a succession of evolving executives with those critical skills. This seminal book cogently describes how he does it. Presenting to Win is an essential read for any CEO who intends to raise capital, wishes to elevate the visibility of his/her company in the financial community, or aspires to more credible communication with the company's employees.
Irwin Federman
General Partner, U.S. Venture Partners


Practical and sound advice on how to communicate effectively. Critical for effective managers. This advice is powerful whether you are selling a project or a company.
Allan Ferguson
Senior Partner, 3i Technology Partners


For many years, I have witnessed Jerry's magic as he helped our portfolio companies to formulate and communicate their unique selling propositions in a style that optimized the appeal to investors. It was not until I read his book that I started to see how valuable it would be to apply his methods personally in presentations that I make regularly to my partners and to our investors. I would think that everyone who does business presentations could benefit from this easy to read, easy to apply book.
Flip Gianos,
Managing Director/General Partner, Interwest Partners


It was a pleasure to read Presenting to Win. Jerry has been a master for so many of our CEOs from Alpha Partner days to current AVI. His book should provide excellent background and conditioning to any executive in need of clear and persuasive communication skills. It carries the reader from "point A" to "point B" in a coherent and thoughtful manner. I should hope that any reader will feel capable and compelled to adopt the methodology in their next presentation to win!
Brian J. Grossi
General Partner, AVI Capital Management


The perfect presentation has the potential to impact the most important events in your company’s life: financings, mergers, partnerships. Despite this, most executives and entrepreneurs continually fall short when it comes to delivering a crisp, clear message in a compelling and concrete fashion. Luckily for them, the master, Jerry Weissman, has decided to share his secrets in Presenting to Win.
Bill Gurley
General Partner, Benchmark Capital


Compelling, no-nonsense script to clear, winning communication! A must have.
Grant Heidrich
Partner Emeritus, Mayfield Fund


Learn from the master on how to craft and deliver an effective, winning presentation. I have made over a thousand presentations over the past decade and have found Jerry's methodology and tips, which he outlines in his book, of tremendous value.
Jos Henkens
(former) Managing Director, Advanced Technology Ventures


Jerry Weissman's presentation coaching is world class. A person contemplating a presentation without utilizing his expertise is like a soldier going to battle without weapons.
Jay C. Hoag
Founding General Partner, Technology Crossover Ventures


Jerry is The Man when it comes to making great pitches. If your pitch doesn't get a whole lot better after reading this book, something is wrong with you.
Guy Kawasaki
Author of the bestselling The Art of the Start


Perception is often as, if not more, important than reality. Great presentation is more important than great substance in creating that perception. I don't know anybody who has more experience than Jerry in creating great perceptions.
Vinod Khosla
Partner, Kleiner Perkins Caufield & Byers


Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit! Now I remember why I hired Jerry those many years ago!
Tim Koogle
Founding CEO, Yahoo!


Jerry's help has been of enormous value to many of my companies over the years (at Venrock). Jerry has a unique ability to guide management teams to clearly identify and convey their key messages in a manner best suited to obtain the desired impact on their target audience. The transformation can be magical at times and we have found that not only does the management team appreciate his advice but the target audience also as they are able to understand the key issues faster and more clearly than otherwise possible.
Patrick Latterell
Founder and General Partner, Latterell Venture Partners


I read Jerry's book with great interest. The content is both interesting and informative, and the writing is easy to understand and read. Jerry is a pro's pro. If there were a MBA in Power Presentations Jerry's book would be the bible!
Mel Lavitt
Vice Chairman, C.E. Unterberg Towbin


An absolute necessity in your arsenal to gain an edge in the capital raising battle.
Andrew J. Malik
Managing Director, Investment Banking, Lehman Brothers, Inc.


Jerry Weissman has had an enormous impact on the companies that I've managed: First Tuesday and now Ariadne Capital. Through his sessions and techniques, he's helped me to bring everyone onto the same page with a clear statement of what we're trying to achieve and to get credit for what we're doing by telling a better story. His latest book is testament to the fact that 'Form is Content.'
Julie Meyer
CEO, Ariadne Capital, European venture capital group


Jerry’s book Presenting to Win is, like his consulting practice, totally on-point and practical. Jerry has worked with many of the companies I took public as an investment banker or invested in as a venture capitalist. He made a huge difference in each and every situation. The best evidence is that even the most polished CEOs in the valley made dramatically more effective presentations with his expert guidance. Since Jerry can’t work with everyone individually, it is terrific to have his approach and thoughts available in Presenting to Win.
J. Sanford Miller
Senior Partner, 3i Venture Partners


Jerry's methods in Presenting to Win helped us raise our own first venture fund with twice the commitments we needed in half the time.
Those same methods then helped many of our portfolio companies not just in their presentations, but had a significant impact in the marketing of their products.
Andy Rachleff
Partner, Benchmark


A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me 11 years ago.
Jeff Raikes
President, Microsoft Business Division, Microsoft Corporation


Presenting to Win should be required reading for any business executive who will be presenting to any group of internal or external constituents. Having been a technology investment banker for nearly 15 years, I've seen thousands of road show and company presentations, and many of them failed to incorporate the tips and techniques outlined in Presenting to Win. I've sent dozens of clients to Jerry over the years, and they have always emerged with crisper, clearer, and more effective presentations.
Michael J. Richter
Managing Director, Los Angeles, Quarter Equity Partners


Weissman's work with our CEOs when taking them public usually increased their valuation by 15 to 25%.
Sandy Robertson
Founder, Robertson, Stephens


Jerry Weissman always knew how to get the best out of a presentation. This book is the next best thing to hiring him as an advisor, and a lot less expensive.
Dick Spalding
venture capitalist, entrepreneur, and former client


Jerry helps you focus on the substance of your presentation rather than just its form. He forces you to think clearly and succinctly. As a result not only does your audience understand your business better, you do too.
Christopher Spray
Senior Partner, Atlas Venture


I took your course to prepare for the Abaxis IPO, but what you taught me I have used every time I get in front of people, not only in formal presentations, but in just everyday communication. And, now as a VC, I listen to 300–400 presentations a year. It's just incredulous how so many entrepreneurs don't know how to present their companies in a clear concise way that that would get you excited about them as an investment.
Gary Stroy
(former) Managing Director, USA, Walden International


Jerry's concepts on visual presentation techniques are simple and yet extremely powerful. They make the difference in getting the message across in a constrained time limit. A must read for all high tech managers.
Anthony Sun
Managing General Partner, Venrock Associates


After you spend years building your startup, there's a fleeting moment in time where perception meets reality in the creation of the market value around it. There's not a person in the Valley that has coaxed more multiple points out of the market at that point than Jerry. His coaching on how to really efficiently organize and explain ANY subject matter is proven, and shows in his book.
Bill Tai
General Partner, Charles River Ventures


Many people don't know who Jerry Weissman is or why he's known as "The Wizard of Aaah's." However, for those of us who've had a chance to work with him or be coached by him, he is revered as "’the professor of effective presentations’." Presenting to Win identifies the simple rules of a master and communicates those rules in a refreshing way. Jerry shares personal experiences with industry icons that help the reader see the practical side of the process. You'll quickly conclude that you'd really like to have Jerry on your team for your next big presentation!
T. Peter Thomas
Co-founder and Managing Director, ATA Ventures


"Value simply cannot be realized unless it is communicated. Untold wealth has died on the vine because it was not effectively presented to key constituents in the value chain. In this respect, Mr. Weissman and his methods are responsible for the realization of tremendous value in the American economy over the past 15 years. Nobody teaches the art and science of business presentations better than Mr. Weissman. He is more than the best in his class...he created the class. I have recommended him to dozens of companies. With his help, they have dramatically improved the effectiveness of their internal and external presentations. In Presenting to Win, he makes his powerful techniques accessible to every person who cares about truly realizing value in their business presentations.
David M. Traversi
Managing Director, 2020 Growth Partners, LLC


There are those rare people who can stand up in front of an audience and deliver an impromptu, high-impact message. For the rest of us, there is Jerry Weissman, who helps us create a high-impact presentation. His methodology lets you go beyond the jargon of any profession and develop a presentation that will be meaningful to your audience. Miraculously, your confidence will soar. He helped me and many others in business... and I am glad to see that he wrote a book. Beyond the logic of preparing presentations using his methods, the book is full of little nuggets that I will want to refer to over and over again. And so will you.
Les Vadasz
(former) Executive Vice President, Intel Corporation


We pay big bucks to get Jerry to coach our company CEOs on how to tell their story, and it’s worth every penny. Now everyone can learn about Jerry’s secret sauce for the price of a few lattés.
Barry Weinman
General Partner, Associated Venture Investors, and co-founder of Allegis Capital


This is a practical guide to creating persuasive presentations, a skill required of most contemporary business professionals. Jerry makes it easy to learn how to craft the message and deliver the punch that gets the audience to agree with the premise: Getting to Point B. More powerful than features to benefits, understanding the audiences WIIFY (What's in it for you) is a vital part of winning presentations. Should be read and used as a reference guide for those who seek success as a result of doing their homework and building a presentation that works. Jerry has trained a number of the AVI portfolio company CEOs and CFOs prior to their IPO road shows. His methodology works extremely well.
Peter L. Wolken
General Partner, AVI Management Partners, Special Limited Partner, Diamondhead Ventures


Everything must communicate Aha!s’ has been my cry in marketing for 30 years. What you say and don't say, what you do and don't do, it all says something. Now Jerry finally gives all of us the answer on the how to communicate effectively. Thanks, Jerry, the business world really needs this book.
Sergio Zyman
former Chief Marketing Officer, Coca-Cola, Chairman and Founder of ZMG, and author of Renovate Before You Innovate, The End of Marketing As We Know It, Building Brandwidth, and The End of Advertising As We Know It, and Chairman and Founder of Zyman Group


We see 4 presentations every Monday and a dozen more the rest of the week, every week. Storytelling does not seem to be in the DNA of the presenters. Presenting to Win is the remedy for the problem. Don’t send me technologists, send me storytellers! The book contains the techniques that have helped many of our Sequoia portfolio companies; it is destined to become a classic.
Don Valentine


The Power Presenter


Jerry is a coach like no other. If you need to give an important presentation, buy this book. Now. The only thing at stake is your income, your influence, and the success of your cause.
Scott Cook
Founder & Chairman of the Executive Committee, Intuit, Inc.


Jerry Weissman's genius is getting successful leaders like me to realize we are imbeciles when it comes to effective communication that is not email. In particular, Jerry broadens one's perspective on how to use the visual well, how to focus on the audience's perspective and on how to keep the narrative strong and compelling. I benefited from Jerry's work way back in 1995 for my first IPO, and then went back again in 2002 for my second IPO - in both cases his teaching added tremendous clarity to our investor presentations. Not only should IPO-bound CEOs read this book, but everyone who does presentations should absorb its messages.
Reed Hastings
Founder, Chairman and CEO, Netflix, Inc.


If you've ever had butterflies when standing before an audience, this book is for you. Jerry Weissman is one of the world's experts in teaching people to overcome their nerves, and his secret starts with something very natural the comfort — we feel when having a conversation with one other person.
Chip Heath
Co-author, Made to Stick: Why Some Ideas Survive and Others Die


This book will help you bring out your natural charisma. It's like a bottle of turbo-charged personality. Take a swig, and you'll kick butt.
Guy Kawasaki
Co-founder of Alltop.com - Author of Reality Check


I watched with my own eyes as Jerry Weissman created billions in stock market value by teaching CEOs his speaking styles and strategies. Now it's all in a 250 page book — how cool is that?
Andy Kessler
Bestselling author of Wall Street Meat and Running Money


As an executive communication coach, Jerry Weissman has taught me and many others that great communication skills are not hereditary, but can be learned. Jerry's series of books makes his profound ideas accessible to every reader. This book, The Power Presenter, is an excellent exposition into what makes a great communicator, and how to become one, starting from the inside. Using the very persuasion techniques it teaches, this book applies plain language, fun examples, and convincing demonstrations to lead the reader to absorb and internalize the concepts, and gain the skills and confidence to truly become a power presenter.
Kai-fu Lee
Vice President, Google Inc.; President, Greater China


The Power Presenter captures the essence of Jerry's in-person training, including his approach, real world examples and story-telling strategies. It's a must read for anyone who needs to close a deal, market a product or drive consensus.
Mike Nash
Corporate Vice President, Windows Product Management, Microsoft Corporation


Jerry's insightful coaching helped us to launch a major new chip design successfully. His new book, The Power Presenter, makes the invaluable techniques he showed us at Intel available to everyone.
David Perlmutter
Executive Vice President, General Manager, Mobility Group, Intel Corporation


Jerry has the uncanny ability to take the art of communicating and make it feel like science � The Power Presenter is a prescriptive roadmap to communications confidence and excellence.
Ron Ricci
Vice President, Corporate Positioning, Cisco Systems


Customers determine business success, audiences determine presentation success. Capture your audiences with The Power Presenter.
Patricia Seybold
Author of Outside Innovation, The Customer Revolution, and Customers.com


Jerry Weissman explains in clear terms how to stand up, be heard, and truly master how to reach people with influence.
Simon Witts
Corporate Vice President, Enterprise and Partner Group, Microsoft Corporation



In the Line of Fire: How to Handle Tough Questions...When it Counts


In my role at Cisco Systems, I am confronted with challenging questions from customers, government leaders, press, and analysts on a daily basis. The techniques used in this book, In the Line of Fire, are spot on; providing straightforward ways to be on the offense in all communications situations.
Sue Bostrom,
SVP, Internet Business Solutions Group and Worldwide Government Affairs, Cisco Systems, Inc.


In an era where businesspeople and politicians unfortunately have proven their inability to be honest with bad news, I believe this book should be prescribed reading in every business school, and for every management training session. In fact, I hope it is read by a far wider audience than that. It’s just what our society needs right now.
Po Bronson
Author of the bestselling What Should I Do With My Life?


Jerry Weissman tells the tales of the makings of presidents and kings, the dramas of the dramatic moments of our time, and in each episode he uncovers the simple truths behind what makes great leaders like Ronald Reagan and Colin Powell loved and trusted. Great truths made simple and compelling for any leader to use.
Scott Cook
Founding CEO, Intuit



Jerry’s book is a must-read for any presenter facing tough and challenging questions from their audience. This book provides the fundamental foundation on how to prepare, be agile, and take charge no matter how difficult the question.
Leslie Culbertson
Corporate Vice President Director of Corporate Finance, Intel Corporation


During one of the most important periods of my career, Jerry used the concepts in In the Line of Fire to prepare me and my team for the EarthLink IPO road show. He helped us field tough questions from the toughest possible audience: potential investors, but the same skills are necessary for every audience.
Sky Dayton
Founder EarthLink and Boingo Wireless, CEO SK-EarthLink


Jerry Weissman helped prepare my management team for our recent IPO. I sat in on some of the sessions and was most impressed with Jerry’s innovative ways of teaching and optimizing effective executive communication methods. This training, encapsulated well in his new book, "In the Line of Fire,” paid off handsomely during our numerous road show presentations.
Ray Dolby
Founder and Chairman


Whether you’re a classroom teacher or the President, this book will help you be an effective communicator. This book is so insightful, reading it feels like cheating. Tough questions no longer test my limits.
Reed Hastings
Founder and CEO, Netflix


Even the greatest start encounters tough questions. Read Jerry’s book before you need it, or you’ll be in deep sushi.
Guy Kawasaki
Author of the bestselling The Art of the Start


Have you ever been faced with a tough question? Jerry Weissman shows how it’s not necessarily what the answer is. It’s how you answer that will allow you to prevail and win!
Tim Koogle
Founding CEO, Yahoo!


Jerry’s technique is both masterful and universal because it finds common ground between audience and speaker, hard questions and direct answers, all with a very simple principle: truth.
Pierre Omidyar,
Founder of eBay and Omidyar Network


I’ve been asking tough questions for half a century and listening to variously brilliant, boring, evasive or illuminating answers. Jerry Weissman’s book will help anyone…anyone…answer even the toughest questions.
Mike Wallace
Senior Correspondent, Sixty Minutes, CBS News

 

 
 
Jerry’s technique is both masterful and universal because it finds common ground between audience and speaker...all with a very simple principle: truth.
Pierre Omidyar
Founder